Wednesday, September 2, 2009
Over and over we hear how hard it is shopping for tween girls. Berkley Girl in NYC "the ultimate tween boutique" according to New York Magazine seems to have gotten it down. With two locations, the store offers a wide selection—from the stacks of tees in the center of the store to the racks of Lacoste, Little Marc Jacobs, Ella Moss and more. Not only do they dress their tween shoppers well, they offer incentives such as a report card program and focus groups to help develop the store. We asked them to share the fall trends they are seeing and what is selling best at their stores and they gave us even better...how to wear them too!