"West Coast preppy" is how Johnnie-O captures its brand, which is spot on in my opinion. I love the Johnnie-O Kids Polos and have seen these shirts quite a bit recently. A classic polo, but with a Johnnie-O surfboard logo that makes it a little more fun (or, some would say stylish). Johnnie-O also offers a special "wedge" collared polo with a much smaller, less "stuffy" collar. This very comfy polo is a great addition to a boys wardrobe (and girls, too).